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WHY INVEST IN SOCIAL MEDIA MARKETING?
ALL EYES ARE ON SOCIAL MEDIA
Did you know that 41% of diners always or often look at a restaurant’s social media before deciding on a new restaurant? This means that social media is one of the first touch points for customers seeking their new go-to dinner spot or where to celebrate their birthday. so a restaurant's profile needs to make a stellar first impression.
That’s where glamorous grub steps in.
FAST FACTS
88% of people trust online reviews and recommendations from friends on social media when choosing a restaurant.
Food influencer marketing is expected to grow at a rate of 45% by 2024.
63% of consumers use social media to find new restaurants or explore new menu items.
88% of people trust online reviews and recommendations from friends on social media when choosing a restaurant.
45% of Instagram users use the platform to post food images and follow restaurants.
32% of people will visit a restaurant website directly after seeing their content on social media.
Restaurants that use video content on social media see a 33% increase in engagement.
As of the third quarter of 2022, 27% of internet users in the U.S. followed restaurants, chefs, and foodies on social media platforms. This is ahead of sports people / teams (23%), influencers or other experts (22%) and fitness experts (16%).
45% of U.S. restaurant goers in an MGH survey said they specifically look for food photos on restaurant websites and 36% say food photography is what discouraged them from visiting a restaurant.
Source: Gitnux, April 12th 2023, The Most Surprising Restaurant Social Media Statistics And Trends in 2023